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Highlights
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Home
Who We Are
About Us
Our Services
Our Partners
Kotler Institute
Highlights
Blog Insights
Media
Denzil Perera
Meet the Founder
National Advisors
Contact Us
Blog Insights
Home
Blog Insights
Explore Our Blogs
Insights & Updates From the
Business World
Branding yourself for a better future
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World Marketing Summit 2024
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The role of psychology in sales
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KISS for brand building
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Why Colour Psychology is important for branding
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Does Service Quality Matter in Product Branding?
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Disruptive AI innovations and challenges faced by professionals
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Climate resilience and the future of brand marketing-ii
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Moment of Truth – The movie that never ends…
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Design thinking for value creation
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Creating Educational Brands in line with PBL and STEAM
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Who is more powerful? CFO or CMO?
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Channel or Brand?
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What does KPI mean in Internal Branding?
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Brand Equity in the B2B sector
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What sits between B and C – Part ii
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What sits between B and C ?
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What is brand equity and why it’s important to know?
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Brand Portfolio Management
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Indigenous marketing for meaningful brand building in Sri Lanka
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Why has the brand Sri Lanka failed? – Why we have failed as a nation Bogged down in the process
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Global Branding Opportunities Sri Lanka Lost – part iii
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Power of Branding and the potential of SMEs
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Global Branding opportunities that Sri Lanka missed
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Turning brands around – part ii – Level 5 Leader of Branding
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Crises are inevitable… How to face a brand crisis?
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Destination Branding – Sri Lanka or Ceylon?
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H2H Marketing – Businesses do not have emotion. People do
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NPD as a business strategy
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Is Kotler Challenged again?
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Is registration of brands a must?
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What challenges COVID-19 has brought in to the process?
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F&B Branding –Trends beyond 2023
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Power of Branding – Why the West is rich, and the East remains poor?
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Creating Brands through Social Entrepreneurship and missed opportunities in the international market
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Branding Opportunities that Sri Lanka lost – part ii
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“Existing – New” Strategic Options in Tackling Market Pressure
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Revamp-Your-Business-Branding.webp
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Turning around companies and brands
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Branding Organic Vs Non-organic products
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The Many Types of Intelligence
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Theme for 2021 – When the going gets tough, the tough gets going…
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Beyond STPP – Mental Filing System
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The Role of Branding and Budget 2020
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Naming Brands - Execution of Branding Strategy
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Should it be STP or STPP?
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Nation Branding – Investor Confidence and Moody’s Ratings – Looking Beyond the Rating
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Revamping/ rebranding Batik and Handloom in Sri Lanka
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Creating Brand Identity for Political Brands
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